About us
Since 2015, Triggerbee has helped customer-centric brands in retail, e-commerce, media, and B2B turn anonymous visitors into people they can talk to, and sell to again.
Get a demoOur mission is to help marketers turn customer signals into revenue
The Triggerbee Growth Model
We believe world class customer experience isn’t one tactic. It’s a system with six connected stages, and we built our platform around it.
Grow & Recruit
Grow your audience and identify high-intent visitors.
Understand
Build rich customer profiles with intent & preferences.
Activate
Drive logins, engagement, and repeat visits.
Convert & Sell
Influence the purchase decisions happening right now.
Retain
Catch churn before it happens, win customers back after.
Listen
Get direct customer feedback and act on it.
Triggerbee’s Customer Engagement Platform
We started in 2015 by helping brands turn anonymous visitors into known CRM contacts. Since then we’ve expanded to cover the full loop, from first visit to repeat customer, in five layers that build on each other.
Data collection
Tracks behavior on your site and app, pulls in your other data sources and handles consent for you.
Identity & profiles
Turns anonymous visits into known people, each with one profile and a full history of every visit.
Analytics
Shows what every experience earns, what your customers browse and buy, and where visitors drop off.
Audiences
Groups visitors by what they do, what they like and what your CRM knows, so each group sees the right thing.
Experiences
Publishes forms, surveys, referral programs and games on your site and app, each measured against a goal.
Our community
Triggerbee is built with the people who use it every day. Both of these come from the same belief: the best product decisions come from staying close to the people who use it.

PINDEX CX Summit
We host PINDEX CX Summit, the Nordics’ largest event on personalization and customer experience, bringing together marketers, CX leaders, and retailers to share what’s actually working.
About the summit
PINDEX, the Personalization Index
We also publish PINDEX, the industry’s biggest yearly report on personalization and customer experience benchmarks. It’s become the reference point marketers use to see where they stand against the market.
Read the report