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About us

Since 2015, Triggerbee has helped customer-centric brands in retail, e-commerce, media, and B2B turn anonymous visitors into people they can talk to, and sell to again.

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Our mission is to help marketers turn customer signals into revenue

The Triggerbee Growth Model

We believe world class customer experience isn’t one tactic. It’s a system with six connected stages, and we built our platform around it.

  • Grow & Recruit

    Grow your audience and identify high-intent visitors.

  • Understand

    Build rich customer profiles with intent & preferences.

  • Activate

    Drive logins, engagement, and repeat visits.

  • Convert & Sell

    Influence the purchase decisions happening right now.

  • Retain

    Catch churn before it happens, win customers back after.

  • Listen

    Get direct customer feedback and act on it.

Triggerbee’s Customer Engagement Platform

We started in 2015 by helping brands turn anonymous visitors into known CRM contacts. Since then we’ve expanded to cover the full loop, from first visit to repeat customer, in five layers that build on each other.

  • Data collection

    Tracks behavior on your site and app, pulls in your other data sources and handles consent for you.

  • Identity & profiles

    Turns anonymous visits into known people, each with one profile and a full history of every visit.

  • Analytics

    Shows what every experience earns, what your customers browse and buy, and where visitors drop off.

  • Audiences

    Groups visitors by what they do, what they like and what your CRM knows, so each group sees the right thing.

  • Experiences

    Publishes forms, surveys, referral programs and games on your site and app, each measured against a goal.

Our community

Triggerbee is built with the people who use it every day. Both of these come from the same belief: the best product decisions come from staying close to the people who use it.

  • Award winners on stage at PINDEX CX Summit 2026.

    PINDEX CX Summit

    We host PINDEX CX Summit, the Nordics’ largest event on personalization and customer experience, bringing together marketers, CX leaders, and retailers to share what’s actually working.

    About the summit
  • Four editions of the Personalization Index report, 2020 to 2023.

    PINDEX, the Personalization Index

    We also publish PINDEX, the industry’s biggest yearly report on personalization and customer experience benchmarks. It’s become the reference point marketers use to see where they stand against the market.

    Read the report

Start turning your customer signals into revenue